زائر كتب "iBlue™ launches a unique Bluetooth marketing solution in MENA
iBlue is launching LongArm™ as a unique Bluetooth
marketing solution in the MENA region. LongArm opens the door for a new
marketing channel enabling marketers to reach their customers on their
Bluetooth enabled devices. The unique features of LongArm will allow
for the ease of creating and managing marketing campaigns in no time.
iBlue www.goiblue.com is a company whose mission
is to provide enterprises with innovative, reliable, flexible, yet easy
to use solutions by utilizing Bluetooth data communication technology
and its expertise in their state of the art. iBlue is developed by Bird
ICT's and is fully owned by Bird ICT. There is a wide range of
enterprise solutions to be introduced to the market and each solution
will have its unique implementation to satisfy specific market needs.
LongArm is a marketing solution that has the
capability of broadcasting any file format to a large number of
Bluetooth enabled devices simultaneously with a very high flexibility
in creating and managing their marketing campaigns.
Dr. Khaled Awad, Bird ICT managing director,
stated that the power of LongArm is the result of its unique features.
He mentioned that out of all the features of LongArm the six key ones
are: serial coupons, support of all file types, campaign scheduler,
statistics viewer, back-up utility, and high connection range.
The serial coupons feature is designed to help
LongArm users who want to send a group of serialized files or coupons
to their clients where each client gets only one of those coupons. This
feature will let the system handle this type of coupons in a smart way
in one mouse click. The second key feature is the ability of LongArm to
support all file types, which gives the marketers more space to do
their creative works and send it to their clients in any format they
want.
LongArm users do not have to worry about manually
activating and deactivating their marketing campaigns on a regular
basis because they can automatically schedule all their campaigns using
LongArm’s flexible campaign scheduler. The scheduler enables them to
specify the active time of each campaign in terms of time and date and
days of the week. The statistics viewer gives the marketers clear
graphs of how their campaigns are doing. It shows them how many have
received their marketing material and how many have not.
Marketers no longer have to worry about losing
their digital marketing campaign with iBlue introducing their smart
back-up utility. This feature helps LongArm users to back-up all their
marketing campaigns and their specific configuration in a file that can
be used to restore these data whenever needed. LongArm’s advanced
hardware together with its embedded software enables fast simultaneous
files transmission and allow the users to stay connected with their
clients within a range of up to 150 meters.
According to Mohamed Kash, Bird ICT business
development manager, there are no limits to where LongArm can be used.
Wherever Bluetooth enabled devices exist, LongArm can exist. He stated
that iBlue is targeting marketers in different business areas ranging
from shopping malls, sporting clubs, and outlet stores to airports,
hotels, events management, and advertising agencies.
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